THE FUTURE OF BRAND EXPOSURE

Trend Forward has become a leader in virtual design. We create 3D models of products, environments and animations. We also create augmented reality solutions and also design anamorphic graphics for digital billboards. Take your brand to an entirely new level of cool.

ANAMORPHIC DESIGN

3-D Digital Billboards have been the toast of Out of Home creative lately with big brands like PlayStation, Netflix, Fortnite and most recently Nike, among the few, investing in the latest cutting edge of OOH technology. Or is it bleeding edge technology? 

Referred as anamorphic illusion technology, the name is derived from the word anamorphosis, which is the art of bending images through optical illusions and as in the brands mentioned above, relies on viewers to be standing or viewing from a specific angle to actually see or realize the full effect of the finished creative.

 

VIRTUAL SHOWROOMS

Virtual showrooms are 360° immersive spaces that provides 3D product displays & a rich brand experience.


In other words, they are digitally simulated 3D environment with product replicas along with complete product information & interaction facilities. They are also known as Digital Showroom, Online Showroom, VR showroom, Virtual Experience Centre, Virtual Exhibition Stand. This is a Marketing Technology belonging to the fast growing category of immersive web, 3d web, web VR or experiential web.

All of them allow the customers to have an interactive & engaging exploration with full control over their navigation, just like the real world. That too, from the comfort of their home, office or while on the go.

 

AUGMENTED REALITY

Augmented Reality is defined as the technology and methods that allow overlaying of real-world objects and environments with 3D virtual objects using an AR device, and allow the virtual to interact with the real-world objects to create intended meanings.

Unlike virtual reality which tries to recreate and replace an entire real-life environment with a virtual one, augmented reality is about enriching an image of the real world with computer-generated images and digital information. It seeks to change perception by adding video, infographics, images, sound, and other details.

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3D ANIMATION

3D animation refers to the process of taking digital objects and making them come to life by creating the illusion that they’re moving through a three-dimensional space. These computer-generated objects appear on a two-dimensional screen, but they’re crafted to mimic the principles of a 3D world. They appear to move, turn, and rotate like a real-world object, allowing for a 360-degree view of all sides.

3D animation was originally used primarily in video games, television, and filmmaking. Pixar’s “Toy Story” is an early example of 3D animation. 

Today, 3D animation is used in a much wider array of digital environments. From marketing materials to medical imaging, 3D animation serves many purposes.