INTERACTIVE VIDEO IS THE FUTURE OF VIDEO PRODUCTION
 
Getting your audience to interact with your video content is where you’ll have a chance to reactively analyse and assess your audience’s needs. Think about it: the more interaction opportunities you provide, the more information you’ll stand to gain based on how they interact.

For those not familiar with the premise, it’s essentially a “choose-your-own-adventure” story: At certain points throughout the video, the viewer is asked to make a decision; the story then unfolds based on the choices the viewer makes.

EXAMPLE 2

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