MEAT WORLD

An Independent Review of a South African Success Story

Prepared exclusively for

Angelino Pereira

BEFORE WE CONTINUE.

You have already seen some of our work.

The V3 Retail Displays promotional video.

The Frio Foods Grande Lux brochure.

The response to both projects encouraged us to take a closer look at the brands behind them.

This presentation is the result.

MOST PEOPLE SEE A BUTCHERY

WE SEE
30 YEARS OF TRUST

THE TRUE VALUE OF MEAT WORLD ISN'T MEASURED IN KILOGRAMS.

It is measured in trust earned over three decades of relationships built across communities, and the role Meat World plays in the lives of South African families every single day.

MEAT WORLD ALREADY OWNS TRUST.

WHAT ELSE COULD IT OWN?

THE NEXT 30 YEARS WILL NOT BE WON IN THE AISLE.

THE COMPETITION HAS CHANGED.

Thirty years ago, Meat World's competition was the butcher down the road.

Today it competes for attention against every screen, every app and every brand fighting for a customer's time.

FOR 30 YEARS CUSTOMERS

CAME TO MEAT WORLD.

WHAT IF MEAT WORLD

CAME TO THEM?

FROM BUTCHER

TO HOUSEHOLD COMPANION

This isn't about getting meat to homes. It's about bringing Meat World into them.

MEAT WORLD OWNS THE RELATIONSHIP.

FRIO EXTENDS THE REACH.

For three decades, Meat World has earned the trust of South African families.

Behind that trust lies a capability that reaches far beyond the store network, creating opportunities to bring the same quality, consistency and experience to customers across South Africa.

FEW BUSINESSES HAVE WHAT YOU'VE BUILT.

Thirty years of trust.
A recognised retail brand.
Manufacturing capability.
Distribution reach.

Few businesses possess this combination of assets.

THIRTY YEARS OF SUCCESS DOESN'T HAPPEN BY ACCIDENT.

Neither does the next thirty.

The purpose of this presentation was not to sell marketing services.

It was to demonstrate how we think.

Dave Nemeth

Trend Forward Creative Agency

Enough Talk! See a bit of what we do below.

3D and Animation Showreel

Please be reminded that no task is too big or too small for us at Trend Forward. We handle everything in-house and only outsource our Voice-Overs and 3D printing. From social media to web and A.I. bots, you can count on us.