Trend Research, Strategy, Ideation, Execution
Started by Dave Nemeth in 2010, the business was initially purely a trend consultancy specialising in design, retail and the built environment. This led to us consulting to a broad base of business sectors who engaged with us in creating innovative concepts to assist them in staying ahead of their competitors. One of the obstacles we faced on this journey was getting the creative agencies to embrace our strategy and execute according to plan. It was through this stumbling block that we realised we should put together our own creative team so that we could fully execute the innovative initiatives that we were putting in place. The company as it is today offers a full service including all creative aspects as well as digital and social media services.
When we consult to companies we become an extension of that company rather than an external consulting wing. This means we set up project teams with internal staff to ensure we have buy in every step of the way and that everyone clearly understands why we are doing what we are doing.